TO BE or TO DO: Instead of Pursuing Glory, Pursue Excellence

“Instead of pursuing glory, pursue excellence.” ~J. Scott Shipman


What a great message Scott Shipman and his wife Kristen have introduced through their new Web-site TO BE or TO DO. Instead of pursuing glory, pursue excellence brings to mind  some questions; how much more effective would we be if our mission and focus was on the team verses our own individual wants and needs? In our quest to succeed and become excellent at what we do what if, our focus was also on bringing others along on this trip? What if the competitive nature to succeed and TO BE was outweighed by creating and nurturing the competitive spirit of team and TO DO collectively that something that needs DOING? How much better would we be? How much safer on the street would we be? How much better would we be at leveraging lesson learned? How much more would we be able to adapt to changing conditions? How much more would we understand the WHY behind our actions? How much more effective at reaching organizational goals and handling crisis would we be if ,TO BE something was far outweighed by TO DO something? 

“Tiger, one day you will come to a fork in the road,” he said. “And you’re going to have to make a decision about which direction you want to go.” He raised his hand and pointed. “If you go that way you can be somebody. You will have to make compromises and you will have to turn your back on your friends. But you will be a member of the club and you will get promoted and you will get good assignments.”Then Boyd raised his other hand and pointed another direction. “Or you can go that way and you can do something - something for your country and for your Air Force and for yourself. If you decide you want to do something, you may not get promoted and you may not get the good assignments and you certainly will not be a favorite of your superiors. But you won’t have to compromise yourself. You will be true to your friends and to yourself. And your work might make a difference.”He paused and stared into the officer’s eyes and heart. “To be somebody or to do something.” In life there is often a roll call. That’s when you will have to make a decision. To BE or  TO DO. Which way will you go?” ~COL John Boyd

I am very excited and quite frankly honored to introduce the site here as the focus, ideas and methodologies utilized by Scott and Kristen are based deep in the roots of these words “TO BE or TO DO” uttered by the late COL John Boyd . Scott has also written a soon to be released book TO BE or TO DO and has posted three blog posts that provide a flavor from the book.

The web-site and the services Scott and Kristen provide are about creating an environment and climate within your organization of innovation and excellence.

To Be or To Do is a challenge to informed action with integrity. Using timeless principles and innovative methods, we enable businesses and organizations to identify and achieve their vision, thus creating a culture of sustained innovation and excellence.

I have had numerous email, phone and person to person conversations with Scott over the past 4 years and his insights into COL John Boyd’s TO BE or TO DO and Boyd’s discourse on winning and losing  have had a great impact in shaping and reshaping my own thinking when it comes to translating theory to practice. Scott having this new site and Blog up will be very useful to law enforcement and security in their quest to learn about how to safely and effectively maneuver and act while detecting, deterring, disrupting, preventing,  and responding to today's threats, with individual action that leads to collective power. Check out TO BE or TO DO their message is clear and the services they provide will clearly help you re-imagine and reshape the way you lead and perform.

Excellence in Organizational Culture is our Goal

What is culture? Culture is all about relationships and order. The Latin root of culture is cultura which is derived from an agricultural term meaning to cultivate. Much like planting a garden of flowers or vegetables, your culture is organic and alive. It needs to be tilled, cultivated, tended and guarded to flourish, otherwise it will be choked by weeds of chaos and disorder. The culture within your company walls should be both vital and growing. If not, it is stagnating in mediocrity – or worse, dying.

Is your culture a place of cookie-cutter conformity where people do as they’re told and nothing more?

Your culture can and should provide an environment where people can contribute, develop, and flourish.

To Be or To Do encompasses the creation of vital and growing environments where people are empowered, expected, and encouraged to contribute, develop, improve and enhance their skills and abilities to ultimately flourish.

Help me spread the word on Scott and Kristen's new venture. TO BE or To Do, which way will you go?

Stay Oriented!